Our Mission
We curate surprising moments of joy where people feel seen and celebrated.
Our values
Magic of Surprise
Surprise breaks routine, sparks wonder and inspires connection.
Power of Play
Play transforms everyday moments, uplifting spirits and sparking creativity.
Reciprocity of Joy
Joy is a unifying force in which both the giver and receive feel the positive effects.
Our Team
Tracey Brummett
LEAD CURATOR OF JOY
What brings you joy:
Thrifting with friends
Jamál Reed
CURATOR OF JOY
What brings you joy?
Quality time with my family