Our Mission

We curate surprising moments of joy where people feel seen and celebrated.

Our values

A 3D pie chart with multiple segments, primarily in shades of pink and blue, on a black background.

Magic of Surprise

Surprise breaks routine, sparks wonder and inspires connection.

Abstract 3D line art with blue lines on a light green circular background.

Power of Play

Play transforms everyday moments, uplifting spirits and sparking creativity.

Blue sphere with red and blue contour lines forming a three-dimensional topographic pattern.

Reciprocity of Joy

Joy is a unifying force in which both the giver and receiver feel the positive effects.

Our WHY

At ZAG, we believe that joy is an act of connection, and surprise is a powerful tool to remind people they matter.

According to the Foundation for Art & Healing’s UnLonely Project, more than 1 in 3 adults in the U.S. report feeling serious loneliness, and the numbers are even higher among young people, caregivers, and underserved communities. The consequences go far beyond feelings—chronic loneliness is associated with:

A 29% increase in risk of heart disease
A 32% increase in risk of stroke
A 50% greater risk of developing dementia in older adults
And, according to the U.S. Surgeon General, the same health impact as smoking 15 cigarettes a day

But science also shows that small, creative interventions can make a real difference.

ZAG Project offers opportunities for creative expression, surprise, and shared experience in helping to alleviate loneliness. We curate moments of joy that remind people:

You are not alone. You are seen. You matter.

Our Team